Marketing Associate
Certification

■ Sobre la certificación

The Salesforce Certified Marketing Associate credential is for individuals who are interested in an entry-level marketing role within the Salesforce ecosystem. This certification highlights the knowledge, skills, and abilities of an individual new to Marketing Cloud Engagement and general marketing concepts.

The Salesforce Certified Marketing Associate credential is an entry-level, multiple-choice exam intended for individuals with up to 6 months experience with Salesforce Marketing Cloud Engagement. It’s designed to prepare Salesforce Trailblazers for a career in marketing by validating their foundational marketing knowledge, including what Marketing Cloud Engagement is and how it solves business needs based on Salesforce best practices.

■ Para quién está pensada

The typical Marketing Associate candidate is familiar with the Salesforce Platform and has up to 6 months of experience with Salesforce Marketing Cloud Engagement. The candidate is interested in exploring the marketer job role and tools, or may be at the beginning of their journey to pursue a marketer career.

Candidates for this job role want to learn about Marketing Cloud Engagement and common business use cases. They are interested in gaining Marketing Cloud Engagement experience and may want to explore future marketer certifications. This role is an entry point for those looking to become a Salesforce Certified Marketing Cloud Email Specialist or a Salesforce Certified Marketing Cloud Administrator.

A candidate for the Salesforce Marketing Associate Certification Exam should have knowledge, skills, and experience in the following areas:

• Understands general marketing concepts such as metrics, target audience, opt-in/opt-out, and compliance and privacy basics
• Has foundational knowledge of Marketing Cloud Engagement components and functionalities
• Can navigate Marketing Cloud Engagement and is familiar with its features
• Understands how to use digital marketing tools to engage with customers, drive leads, and support business objectives
• Has knowledge of and can use Marketing Cloud Engagement email tools and features
• Understands journeys and Marketing Cloud Engagement Journey Builder
• Is familiar with Marketing Cloud Engagement’s reporting and analytics capabilities to track key email metrics such as open rates, click-through rates, and conversion rates

A candidate for this certification is not expected to:

• Use AMPscript.
• Set up, configure, or administer Marketing Cloud Engagement email tools and features.
• Use messaging channels outside of email, such as SMS or Push.
• Know Marketing Cloud Account Engagement (formerly Pardot).
• HTML, CSS, or SQL.

■ Sobre el examen

Read on for details about the Salesforce Certified Marketing Associate Exam.

• Prerequisite: None
• Content: 40 multiple-choice questions and up to 5 non-scored questions
• Time allotted to complete the exam: 70 minutes
• Passing score: 65%
• Registration fee: US $75 plus applicable taxes as required per local law
• Retake fee: Free
• Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment; click here for information on scheduling an exam.
• References: No hard-copy or online materials may be referenced during the exam.

The Salesforce Certified Marketing Associate Exam measures a candidate’s knowledge and skills related to the following objectives.

Marketing Concepts: 28%

• Describe key components of a marketing strategy and how they align with the overall marketing purpose.
• Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.
• Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.
• Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.
• Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.

Marketing Cloud Engagement Basics: 22%

• Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.
• Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.
• Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.
• Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.
• Given requirements, determine a proper Cloudpage form submission setup.

Email Sending and Journeys: 22%

• Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.
• Given a scenario, identify the recommended configuration for the email send wizard settings.
• Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.
• Given a scenario, identify which journey functionality should be used to address business needs.
• Given a scenario, identify how to accomplish content rendering validation.

Data Management: 18%

• Given a scenario, summarize the various data import mechanisms and requirements.
• Configure settings when creating a new data extension, including settings for data fields.
• Given a scenario, recommend the best way to interpret a data extension to identify the desired target data

Reporting and Analytics: 10%

• Interpret undesired send results and possible deliverability consequences.
• Identify where specific data can be found in Marketing Cloud Engagement.

■ Entrenamiento

As preparation for this exam, we recommend a combination of hands-on experience, training course completion, Trailhead trails, and self-study in the areas listed in the Exam Outline section of this exam guide.

The study materials recommended for this exam include:

• Trailmix: Prepare for Your Salesforce Marketing Associate Credential

The certification(s) recommended (not required) for this exam include:

• Certification: Salesforce Certified Associate
  • Provides foundational-level knowledge of the Salesforce Customer 360 Platform and the related suite of products.

To continue developing your Salesforce skill set, visit Trailhead Academy to enroll in expert-led courses.

To review online Documentation, Tip Sheets, and User Guides, search for the topics listed in the Exam Outline section of this guide and study the information related to those topics. You can also access Documentation, Tip Sheets, and User Guides through Salesforce Help.

■ Preguntas de examen

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